This video on YouTube is an enjoyable interview with Dieter Rams. Watch and learn.

Design should not dominate people. It should help people.

1. Good design is innovative.
2. Good design makes a product useful.
3. Good design is aesthetic.
4. Good design makes a product understandable.
5. Good design is unobtrusive.
6. Good design is honest.
7. Good design is long lasting.
8. Good design is thorough down to the last detail.
9. Good design is environmentally friendly.
10 Good design is as little design as possible.